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Monthly Message Themes

Monthly message themes 2026-27

July 2026

Theme: Proven Impact
Hashtag: #UWdiscovers

Messaging goal: Demonstrate real-world benefits of UW research for people, families and communities​

Content ideas:

  • Tangible outcomes: a new product, policy, treatment or cure
  • Someone who is benefitting from UW research or scholarship
  • ​Creative works with a “wow” factor or community impact

August 2026

Theme: Our Public Promise
Hashtag: #UWserves

Messaging goal: Emphasize the UW’s commitment to the people of the state as WA’s leading public research university​

Content ideas:

  • Commitment to expanding educational access for WA students​
  • Life-saving and life-changing patient care for WA patients​
  • Partnerships with WA communities, tribes, businesses

September 2026

Theme: Research Makes America
Hashtag: #ResearchMakesAmerica

Messaging goal: Show how UW research makes America healthier, safer and more prosperous – and is worth supporting​

Content ideas:

  • New treatments improving Americans’ health​
  • Research protecting U.S. from natural and human-made threats​
  • Innovations making businesses more competitive​

Strategic considerations:

  • September 1: Seattle fall 2027 first-year application opens
  • September 30: First day of fall classes

October 2026

Theme: Husky Student Experience
Hashtag: #HuskyExperience

Messaging goal: Highlight how access to an excellent UW education prepares students for successful careers and lives​​

Content ideas:

  • Scholarships that enable debt-free degrees​
  • Students who are role models for prospective students​
  • Career prep, including research and leadership opportunities​

November 2026

Theme: Collaborative Innovation
Hashtag: #UWinnovates

Messaging goal: Demonstrate value of bringing people together across disciplines and differences to solve complex problems​​

Content ideas:

  • Projects tackling challenges in WA, nationally and globally​
  • Start-up companies or new products created at/with the UW​
  • Communities brought together to solve problems​

Strategic considerations:

  • November 15: First-year student application deadline for Seattle

December 2026

Theme: This is UW
Hashtag: #ThisIsUW

Messaging goal: Celebrate 2026Ìýstudent, faculty, staff and alumni accomplishments to elicit pride in their communities​

Content ideas:

  • UW community members having a positive impact​
  • Awards and honors recognizing excellence​
  • Stories that performed well and deserve to be featured again​

January 2027

Theme: Our Public Promise
Hashtag: #UWserves

Messaging goal: Emphasize the UW’s commitment to the people of the state as WA’s leading public research university​

Content ideas:

  • How UW makes college more affordable and accessible​
  • Projects that have direct benefits in communities​
  • Students participating in service-learning projects​â¶Ä‹

Strategic considerations:

  • Start of 2027 Legislative Session (budget year)
  • January 15: First-year student application deadline for Bothell and first-year priority application date for Tacoma​

February 2027

Theme: Proven Impact
Hashtag: #UWdiscovers

Messaging goal: Demonstrate real-world benefits of UW research for people, families and communities​​

Content ideas:

  • Benefits of research on a community’s health and well-being​
  • A business that is utilizing UW research to grow, succeed​
  • Students working on impactful research projects

March 2027

Theme: Research Makes America
Hashtag: #ResearchMakesAmerica

Messaging goal: Show how UW research makes America healthier, safer and more prosperous – and is worth supporting​

Content ideas:

  • The return on investment to the economy from research​
  • Improvements to population health from research​
  • The importance of universities in the growth of the U.S.​

Strategic considerations:

  • Early/mid March: Seattle admission offers sent

April 2027

Theme: Husky Student Experience
Hashtag: #HuskyExperience

Messaging goal: Highlight how access to an excellent UW education prepares students for successful careers and lives​​

Content ideas:

  • Alumni who got good jobs right after graduation​
  • Students who graduate with no debt thanks to UW programs​
  • Activities and internships that prepare students for careers​

Strategic considerations:

  • Admitted Student Day

May 2027

Theme: Collaborative Innovation
Hashtag: #UWinnovates

Messaging goal: Demonstrate value of bringing people together across disciplines and differences to solve complex problems​​

Content ideas:

  • Faculty working across disciplines to solve pressing problems​
  • Industry partnerships that result in new products and services​
  • Ways students are engaged in innovation, entrepreneurship​â¶Ä‹

Strategic considerations:

  • May 1: Deadline to accept fall 2027 admission at Bothell and Seattle; confirmation priority date for Tacoma​

June 2027

Theme: This is UW
Hashtag: #ThisIsUW

Messaging goal: Celebrate 2026-27Ìýstudent, faculty, staff and alumni accomplishments to elicit pride in their communities​​​

Content ideas:

  • Graduates who have lined up jobs thanks to their degrees​
  • Graduates who have overcome barriers thanks to the UW​
  • Annual awards honorees​

Strategic considerations:

  • June 11: Tacoma Commencement
  • June 12: Seattle Commencement
  • June 13: Bothell Commencement