Social media guidelines
These guidelines are intended to help steer you through the process of developing and maintaining a social media strategy. There are also , developed and overseen by UW-IT Information Security.
Use of social media sites:
If you鈥檙e responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats.
You cannot use these sites:
- For personal benefit or gain.
- For the benefit or gain of any other individuals or outside organizations.
- In a way that compromises the security or integrity of state property, information or software.
When representing the 天美影视传媒:
- Follow the听University鈥檚 brand guidelines.
- Incorporate the University鈥檚 Web colors.
- Adhere to the听.
- Adhere to the terms of use of the social network you鈥檙e using. (For Facebook, those are here:听)
- Respect copyright, fair use and financial disclosure laws.
- Don鈥檛 pick fights.
- Acknowledge your mistakes (unless they鈥檙e minor).
- Verify information before you post it.
- Make sure your links work.
- Make sure you鈥檙e creating dialog, not just pushing content. Give your fans something to respond to or act on.
- Thank people for input and feedback, including constructive negative feedback. (But don鈥檛 feel obligated to acknowledge every single comment.)
- Be human, even when you鈥檙e interacting as an entity or brand rather than as an individual.
- Be relevant and timely and add value! That means being aware of conversations that are already going on without you.
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