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Brand Alignment Funding

Request funding

Criteria for brand alignment funding requests:

  • All requests must be approved by the chief advancement officer, dean, vice president or vice provost within the division.
  • Available funds are one-time money. It is not possible to grant permanent fund requests.
  • Funds will be used to align unit communications with institutional brand marketing and communications strategy.

Priority will be given to requests that utilize funds for:

  1. On-brand campaign initiatives, including projects that support unit campaign priorities, campaign content creation, etc.
  2. Strategic outreach that advances the UW鈥檚 institutional objectives:
    • Demonstrate the UW’s positive impact at scale
    • Grow public and private support for the UW’s shared vision
    • Attract and develop Washington鈥檚 and the world鈥檚 most promising students
    • Attract, retain and inspire diverse world-class faculty and staff