There is a place where the climate crisis and the information crisis collide, and wants to take you there.
鈥淲e hear a lot about both,鈥� said Russell, professor of communication at the 天美影视传媒, 鈥渂ut not a lot of talk about how they intersect.鈥�
In her new book, 鈥�,鈥� Russell examines how journalism, activism, corporations and Big Tech battle to influence the public about climate change. The book, published in August by Columbia University Press, documents how the world鈥檚 inadequate response to the climate crisis is intertwined with challenges in the communication realm. It鈥檚 more difficult than ever to find reliable information and to foster healthy debate.
UW News sat down with Russell to discuss her book, the dual crises and potential solutions.
You write about how the work of journalists and climate activists is being undermined by the current information environment. What do you mean by that?
Adrienne Russell: One of the primary hurdles to making progress in terms of climate action is the pollution filling the information landscape. There鈥檚 a lot of energy being put into debunking bad information. But that will never work because the information system we鈥檝e created rewards pollution. I started out looking at what journalists are facing 鈥� what is happening online and why it鈥檚 so hard for good information to rise to the top. We assume good information rises 鈥� that in the so-called 鈥渕arketplace of ideas鈥� the best ideas will win out. But does it really seem to anyone that the best information is winning the day? Our information environment is built to do the opposite. It鈥檚 tilted to fuel the most emotional and the most extreme stories, which aren鈥檛 sober, evidence-based, solutions-oriented stories. What does it mean when we are guided by an assumption that鈥檚 just fundamentally wrong? What鈥檚 dictating the mechanisms of our public sphere?
The people who are working hard to make change are being undercut every step of the way. My book looks at journalists, activists and technological infrastructure. What I found is that a lot of journalists are doing a great job covering climate change: adapting professional practices and recognizing that climate justice is an issue. Activists are also doing a great job 鈥� consider the recent pipeline victories and the way young people have gotten us to think more about the rights of future generations. But it鈥檚 all undermined both directly and indirectly in this information environment.
We all kind of inherently understand this because of the way we鈥檝e adapted our online behavior. Just think of the things you will or won鈥檛 say or do online. Everything you do is with the recognition that data is being collected and possibly used against you. There鈥檚 this everyday way we鈥檙e kind of prohibited from genuinely relating to one another online. There鈥檚 also this reality that the people producing good-quality information and campaigns are being harassed. There鈥檚 noise being injected into the system that obscures good information.
I would say there are three different levels to what鈥檚 happening. One is the noise, which is when there is a lot of bot behavior and misinformation 鈥� like distraction tactics. It鈥檚 hard for readers and viewers to determine the facts. The other thing is that people 鈥� climate scientists and politicians, and especially women and people of color 鈥� are facing harassment and death threats. This is happening not just in the United States but all over the world. Finally, we have this assumption that the internet is simply ambivalent, a tool that can be used for good or bad. We assume people like Mark Zuckerberg are trying to do good. We have given them a lot of freedom and access to make great technologies and earn a lot of money. As a result, public life is conducted seamlessly offline and online. But we must actively create circumstances where they recognize and fulfill their obligation to consider the public interest among the top priorities in their work. They鈥檙e building and maintaining the infrastructure of public life. There must be rules.
Can you discuss some potential solutions to these problems?
AR: People who study this have come up with good solutions. For example, we need to hold platforms accountable. We should break up the tech oligarchy. And we should demand interoperability, or the ability of different systems to communicate. That way, if we don鈥檛 like what any platform or application is doing, we can take all our connections and content with us when we leave. If platforms were required to be open, it would make them accountable, because people could leave if they wanted.
But the overarching thing is, we need to stop thinking about freedom only from the perspective of individual rights. We need to think about freedom to breathe clean air, the freedom to use the web without being tracked and deluged with junk information and intimidated and threatened. A lot of people aren鈥檛 free really to speak in public or publish work online, because they鈥檒l draw death threats, because they鈥檒l be concerned for the safety of their loved ones. We鈥檙e looking at freedom in all the wrong ways.
What do you hope readers learn about the climate and information crises from this book?
AR: I hope people start to understand the climate crisis isn鈥檛 just a scientific issue. It鈥檚 a social and communication issue. That takes it out of the hands of only professionals and makes people understand that they are involved. I don鈥檛 mean on an individual level, like recycling, but in the way that there are everyday things we鈥檙e experiencing that are getting in the way of progress.
There is literature on how the most important thing you can do about climate change is to talk about it, and to talk about it with people who may not agree with you. Especially in the United States, there is a lot of climate change denialism, and people don鈥檛 talk about it because they think there鈥檚 nothing they can do.
If we instead start talking and putting pressure on policymakers, or voting with the climate and information crises in mind, we start helping each other understand things. We must accept that we鈥檙e making an energy system that will better serve the public and the planet, and we must also begin making a communication and information system that does the same.
For more information, contact Russell at adruss@uw.edu.