The ad – entitled “” – will air alongside the fan-favorite “” spot. The new spot focuses on how the ����Ӱ�Ӵ�ý and other Big Ten universities make America healthier, safer and more prosperous in a variety of ways, from discovering new medical treatments to developing healthier foods to driving economic growth.

“The ����Ӱ�Ӵ�ý is proud to join our Big Ten peers in showcasing the power of education, research and innovation through this collaborative campaign. Leveraging one of the most visible stages in college sports, these ads highlight to a broad audience how student-athlete competition unites people, while also amplifying the value of each Conference university’s impact,” said ����Ӱ�Ӵ�ý President Robert J. Jones, who was previously chair of the Big Ten Council of Presidents and Chancellors and, along with President Emerita Ana Mari Cauce, was a champion of the project.

“Through our Big Ten membership, the UW gains visibility for its role—locally, nationally and beyond—in driving progress and fostering stronger communities nationwide,” Jones said.

Collectively, the 18 members of the Big Ten Conference educate more than 817,000 students and conduct $19.6 billion in research each year. The vast majority of that research is conducted thanks to the American people and their support for federal investments in the nation’s global leadership in health and innovation.

“The Big Ten Conference is an association of 18 world-class universities sharing a common mission of research, teaching and public service, alongside shared practices and policies that reinforce the priority of academics in the lives of its student-athletes,” said Big Ten Commissioner Tony Petitti. “We look forward to highlighting the impact our member institutions make every day in their communities and across the nation.”

“We Are Here” will air on linear and digital platforms during sporting events featuring Big Ten universities, utilizing airtime allocated to the Conference as part of its media agreements, including the Big Ten Network (BTN). From concept to completion, Valentina Gomez Bravo, executive creative director in (UMAC), led a multidisciplinary team of creative staff from Big Ten member universities in developing the ad under the auspices of the .

This new initiative builds on other Conference efforts, including research vignettes highlighting the impact of university research that air during select BTN sporting event broadcasts. That included vignettes about the UW last season featuring the and .

“We Are Here” is the first in a planned series of three ads, which over the course of the series will feature footage from all 18 universities.

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To download a broadcast-quality file of “We Are Here” please

About Big Ten Conference

The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The Big Ten Conference sponsors 28 official sports, 14 for men and 14 for women, and the broad-based programs of the 18 Big Ten institutions provide direct financial support for more than 14,000 student-athletes. For more information, visit .

About Big Ten Academic Alliance

The Big Ten Academic Alliance is the nation’s preeminent��model for effective collaboration among research universities. For more than half a century, these world-class institutions have advanced their academic missions, generated unique opportunities for students and faculty, and served the common good by sharing expertise, leveraging campus resources, and collaborating on innovative programs. Governed and funded by the Provosts of the member universities, Big Ten Academic Alliance programs and initiatives are coordinated by a staff from its Champaign, Illinois headquarters.

Big Ten member universities

• Indiana University
• Michigan State University
• Northwestern University
• The Ohio State University
• Pennsylvania State University
• Purdue University
• Rutgers University-New Brunswick
• University of California Los Angeles
• University of Illinois
• University of Iowa
• University of Maryland
• University of Michigan
• University of Minnesota
• University of Nebraska-Lincoln
• University of Oregon
• University of Southern California
• ����Ӱ�Ӵ�ý
• University of Wisconsin-Madison

November 7, 4:30 – 6:00pm | Communications Building

This presentation by Sharon Stein asks how universities can navigate the complexity of confronting the colonial foundations of higher education and enabling different futures. This discussion approaches reparations as a potentially regenerative process of enacting material redistribution and restitution, (re)building relationships grounded in respect and reciprocity, and repurposing our institutions to be more relevant and responsible.

Free |

November 7, 6:00 – 8:00pm | ��Kane Hall

The Pandemics – COVID 19 and the worldwide racial reckoning – forever changed how people work, live, go to school, and interact as a community. Come listen to a recorded dialogues about the pandemics, and engage in dialogue with the UW community. Together the session will remember and honor each individual’s lived pandemics experiences.

Free |��

November 8, 7:00 – 8:30pm | ��Burke Museum

Join the Burke Museum to celebrate Spirit Whales & Sloth Tales: Fossils of Washington State, by Elizabeth A. Nesbitt, Burke curator emerita of invertebrate and micropaleontology, and David B. Williams, Seattle-based author, naturalist, and historian.

From primitive horses on the Columbia Plateau to giant bird tracks near Bellingham, fossils across Washington state are filled with clues of past life on Earth. With abundant and well-exposed rock layers, the state has both old and “young” fossils, from Ice Age mammals dating only 12,000 years old back to marine invertebrates more than 500 million years old.

Free |

November 8, 7:30pm | Meany Hall

Seattle favorite Garrick Ohlsson has established himself as a pianist of masterful interpretive and technical skill. He commands an enormous repertoire ranging over the entire piano literature. He brings a full program of Chopin, Schubert, and Beethoven, along with an evocative work by Ursula Mamlok. Ohlsson’s brilliant stage presence and easy connection to audiences amplifies his well-earned reputation for bringing piano masterpieces to life with virtuosic firepower and resonant interpretations.

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November 8 | National First-Generation College Celebration

The UW proudly supports the experiences of first-generation students. For the sixth-straight year, the UW Bothell, Seattle and Tacoma campuses are joining colleges and universities throughout the nation to participate in the on November 8.

Led by the Council for Opportunity in Education (COE) and the NASPA Center for First-Generation Student Success, the day is intended to celebrate the success and presence of first-generation college students, faculty, and staff on campuses across the country.

Free | More info

November 9, 6:00 – 8:00pm |

Different disciplines, cultures, and individuals have distinct approaches to gathering information, interpreting it, and forming beliefs. This begs the question: “How do we know things and where else should we be looking for answers?”

UW Honors’ annual Global Challenges/Interdisciplinary Answers conversation, led by Polly Olsen (Yakama), director of DEI & Decolonization and tribal liaison at the Burke Museum; Tony Lucero, Professor and Chair in the Department of Comparative History of Ideas; and Katie Davis, Associate Professor in the iSchool, consider questions cultivated by students in the University Honors Program. This conversation will be moderated by Samantha-Lynn Martinez, a rising junior marine biology major.

Free |

November 12, 11:00am – 12:00pm | Burke Museum

Burke Museum education partner Hindi Time Kids has planned an exciting all-ages event to teach visitors about the meaning and traditions of Diwali, a South Asian annual festival of lights celebrated in many parts of the world. The word ‘Diwali’ derives from Sanskrit language and means “a row of lights.” Diwali is a time for gathering with loved ones, celebrating life, and enjoying the illumination of lights.

Free |��

November 12, 1:30 – 2:30pm | ��Henry Art Gallery

Meet curator Nina Bozicnik for a tour of Sophia Al-Maria: Not My Bag. Born in Tacoma, Washington and now based in London, Al-Maria is a Qatari-American artist, writer, and filmmaker. Not My Bag brings together, her recent trilogy of films. In this exhibition, Al-Maria interrogates histories of colonial authority in contemporary culture. During the tour, Bozicnik will share insights into the concepts, ideas, and artworks within the exhibition as well as take time for questions and conversation.

Free |

October – November | “Ways of Knowing” Podcast: Episode 4

“Ways of Knowing” is an eight-episode podcast connecting humanities research with current events and issues. This week’s episode is with Louisa Mackenzie, associate professor of Comparative History of Ideas at the UW, will describe how human’s view of nature has evolved over decades, from fear to appreciation.

This season features faculty from the UW College of Arts & Sciences as they explore race, immigration, history, the natural world—even comic books. Each episode analyzes a work, or an idea, and provides additional resources for learning more.

More info