The ÌìÃÀÓ°ÊÓ´«Ã½ is proud to announce that 56 faculty and researchers who completed their work while at UW have been named on the Highly Cited Researchers 2025 list from Clarivate.


The ÌìÃÀÓ°ÊÓ´«Ã½ is proud to announce that 56 faculty and researchers who completed their work while at UW have been named on the Highly Cited Researchers 2025 list from Clarivate.

New research from the ÌìÃÀÓ°ÊÓ´«Ã½ professor Robert Palmatier examines how factors related to social media influencers, their posts and their followers impact marketing success. The study concluded that reallocating spending based on the study’s insights could result in a 16.6% increase in engagement.