When Tony Greenwald and his colleagues developed the online Implicit Association Test two decades ago, it enjoyed quick success in the pre-laptop, pre-smartphone, nascent Internet world, with some 45,000 participants in the first month. The test, which requires classifying words and images rapidly according to their meanings, captures unconscious biases toward 鈥 depending on the test version 鈥 race, gender, age and dozens of other traits and preferences. Since its debut in 1998, the test has been taken online more…
September 13, 2018
UW psychology professor honored for founding research on implicit bias







































